Prado Programmatic Solution:
Enabling Safe Private & Open Market Ads Scale
Prado stands out as the premier mobile COPPA SSP, DSP, and Ad Exchange, specializing in the seamless execution of high-performance, compliant programmatic campaigns. Our expertise extends across a vast network of brands within the Prado ecosystem, ensuring effective and responsible advertising solutions.
What is Programmatic
Advertising?
Programmatic advertising is a sophisticated approach to buying and selling online ads that relies on automation to enhance the efficiency and effectiveness of digital marketing campaigns. This method simplifies the process by utilizing interconnected technology platforms.
Prado offers a comprehensive programmatic solution, allowing any Demand-Side Platform (DSP) or advertising Exchange to access their unique inventory, which boasts an impressive user base of over 300 million individuals. Importantly, Prado ensures full compliance with the Children’s Online Privacy Protection Act (COPPA) through a seamzless integration process.
Once integrated into Prado’s programmatic advertising auctions, buyers gain privileged and premium access to an exceptional inventory of ad placements. Prado places a strong emphasis on maintaining COPPA compliance and brand safety for both its publishers and demand partners. This commitment is upheld through a combination of human oversight and programmatic monitoring systems, which scrutinize every creative before it is launched on the Prado safe advertising network. This rigorous approach ensures a secure and responsible advertising environment for all stakeholders involved.
Prado Safe Programmatic Deal Types
Private Auction (PMP):
This partnership provides partners with an exclusive opportunity to tap into Prado’s secure and compliant inventory. Our platform is highly flexible and customizable, allowing for precise targeting through tailored brand lists and contextual options. You can narrow down your audience based on factors like age, gender, and specific interest-based segments.
Programmatic Guaranteed (PG):
PG deals, in contrast to auctions, establish predetermined pricing terms with Prado, ensuring transparency and control throughout the partnership. This structured arrangement guarantees a set volume commitment for both parties and provides exclusive access to a curated inventory of kid-safe content.
