kidoz

BRIEF When GoKids! launched their latest app, they sought a quick boost in zero time, while making no compromises on user quality. KIDOZ was there to deliver: 30K top users in less than two weeks! Objective ‍Launched in 2012, GoKids! has been the proud publisher of many wonderful educational mobile apps for kids. After successful apps like Animal Farm and ABC for Kids, the company was ready to release a new app – Learning Professions for Kids. To create a launching momentum, GoKids! needed a significant boost of users who would actually appreciate the app – real, engaged, highly segmented kids. That’s where KIDOZ fit perfectly in. ‍Solution ‍The app was designed mainly for a very young audience between the ages of 2-5. Since tracking-based targeting is not allowed in kids’ apps (nor should it be), KIDOZ tackled this challenge using our smart content-based targeting. Using our app profiling, we were able to segment top relevant placements for GoKids! campaigns to guarantee top quality users. Targeting Without Targeting ‍GoKids! Learning Professions for Kids teaches children about different professions through activities and fun experiences, and encourages them to pursue new interests. It is intended to be most appealing to both boys and girls ages 2-5. Within thousands of kids’ apps connected through the KIDOZ Network, we directed the promotion of the GoKids! app to those apps with a similar user base; this means kids of the preferred age who like to learn, challenge themselves and take part in role playing. Themes like complex puzzles, early math, nature and science apps were chosen, as well as classic role-playing games. ‍Results ‍The campaign resulted in a growth of 31K new users within less than two weeks! Behind the numbers, though, there’s a more interesting story, of user quality and relevancy: “One of the main reason we switched to KIDOZ is the quality of users” says Kirill Lazakovich, Founder and CEO at GoKids!. “They are rather difficult to find, and from KIDOZ we receive good, high-quality and real kid users” Lazakovich adds that “We were buying from different ad networks in the past, but it wasn’t quite the same as far as user quality. Pace from KIDOZ was also good and we received up to 3k users per day – a nice number for small/medium apps. We are happy with the results and are planning to buy some more traffic for future releases”.

BRIEF Cinnamon Toast Crunch, a perennial favorite of children cereals by General Mills is continuously vying to stay in the public’s eye and in childrens’ bowls using cutting edge advertising that dates back over thirty years. The company has primarily used linear television spots lasting around thirty seconds and wanted to explore a longer, native video format lasting three minutes. The idea: to see if a panel of kids can guess the answer of a fellow child being interviewed in Times Square. CHALLENGE With a 10 episode series, each episode lasting around three minutes in length, the Cinnamon Toast Crunch team needed to find a quality distribution channel outside of television. They turned to BatteryPOP, the kid-safe video network created by two former Nickelodeon executives. BatteryPOP specializes in running popular videos of 2 to 3 minutes in length that allows kids on the BatteryPOP site to POP UP (vote up) their favorite videos to the top of the site. There was still a problem, as popular as BatteryPOP is how could they reach a far greater scale of kids while being able to optimize the Square Off campaign to be as effective as possible? SOLUTION BatteryPOP reached out to KIDOZ, the world’s largest content recommendation platform for kids in mobile, which allowed the BatteryPOP team to significantly increase their reach. Collaborating with KIDOZ, an additional 800,000 impressions were delivered. In addition to boosting the campaign, the KIDOZ team also lent their expertise in optimizing the campaign mid-flight in order to maximize performance. KIDOZ added a skip button at the 1:50 mark. This change kept the video completion rate high at over 20% and also increased the click through rate to 15%.

Brief Gigi & Buba, a successful childrens oriented app developer from Austria was founded in 2013 by Emanuel Amler.  After 10 years of working on films, commercials and games, Amler got inspired by his daughter and wanted to focus ono the age range that the mobile gaming industry overlooks.  The company’s first few app releases reached moderate success. the company had its hopes set high on their biggest project in development, a tamagotchi-like game called “My Talking Teddy.” Challenge Upon its release, My Talking Teddy did not have the massive reaction from dedicated and casual users that Amler and his team were expecting – likely due to the saturation of talking character apps on the market that started several years prior.  Sensing that working with Kidoz could dramatically improve the awareness, adoption and retention of My Talking Teddy, Mr. Amler reached out to us in hopes in hopes that we could provided the much needed boost, increase his download rate and provide kids all over the world the opportunity to love the game he created for them. Solution KIDOZ ran a 6 month international ‘My Talking Teddy’ awareness campaign, spanning over 35 countries with 6.4 million impressions delivered in total.  The CTR to the app install page was 15%. The percentage of clicks to installs was 7%.  Today, My Talking Teddy has over 100,000 installs, a 4.2 app approval rating and over 130,000 views on the Gigi & Buba YouTube channel. ‍

Brief ‍Viacom’s data strategy division is a leader in developing proprietary data solutions, evident in their Audience Science Group. The division focuses on three main obectives: Audience onboarding and segementation (data sourcing, partnerships & architecture), advanced analytics, and digital media executions. The Audience Science team wanted to explore alternative distribution channels for various Nickelodeon “television” programming that would execute on all three main objectives. ‍Challenge ‍In 2016, it was reported by many sources the number one screen for content consumption by children under the age of 13 is mobile, overtaking television screens for the first time. Additionally, linear television is a more difficult, slower medium to gather in-depth audience metrics in comparison to digital and mobile distribution channels. Targeting by time of day, gender and theme are consistently more rigid and challenging in linear than in digital or mobile. ‍Solution ‍Viacom ASG ran KIDOZ’s full screen multiple video and rich media assets – promoting three hit Nickelodeon shows; Paradise Run, The Loud House and Ride. The campaign ran for three months and a total of 3.3 million impressions were delivered. Due to KIDOZ’s ability for granular targeting at scale, they were able to focus on two key areas of optimization: Time of Day (targeting at after school and early evening times) and paired by Gender & App Theme (targerting to specific app categories and the genders of their user bases.) The result: CTR was 7% in the content discovery unit (smaller static image unit for driving traffic) and an 80% video completion rate for the full screen multi-video units.

BRIEF Fun Academy Motion Pictures is a Georgia-based film studio bringing innovative educational entertainment to audiences worldwide. Their first fully-featured animated movie, Sgt. Stubby: An American Hero, is based on the true story of a dog who was the first to be promoted to the rank of Sergeant in the U.S. Army, remains the most decorated dog in U.S. Armed Forces history and is widely considered the forerunner to the Army’s working dog program. CHALLENGE With only 6 weeks to build YouTube buzz around the movie’s 3rd and final movie trailer until the movie’s April 13th launch, Fun Academy Motion Pictures was using traditional social media channels to build 2,300 videos a day. As an educational animated movie for kids, parents, dog lovers, and veterans, Stubby had a large potential audience to draw from, but because of the movie’s more realistic imagery and themes surrounding war, targeting kids with more child-relevant cinematic promotion on platforms intended for adults was a challenge for the studio. SOLUTION After 10 days of paid media from Youtube and Facebook, the trailer had garnered 23,391 YouTube views.  On the 11th day, Fun Academy started working with Kidoz by creating a shorter kids- focused teaser video and static display images which ran across the Kidoz network (including dog-themed apps) for 4 weeks. All other media buying channels were turned off. The video was replayed by additional movie-related channels helping, in part, to add an additional 170K views.

Brief: Shoal Games Ltd., a publicly traded company and makers of Rooplay, an innovative EdTech gaming platform that empowers children to play, learn and create across mobile devices and Rooplay Original Edugames featuring Garfield, was looking to massively expand their install base. Available exclusively on Android and live worldwide in the Google Play Store, Shoal Game’s mission was clear; to build a global “Netflix of Kids Games” solution, expanding their presence to all international markets. Solution: Shoal Games promoted a subset of mini-apps globally throughout the KIDOZ network on a cost per install model that converted users to the Rooplay subscription service on an ROI positive user acquisition budget.  The campaign ran on KIDOZ for a two-month pilot and after continued into an on-going year-round campaign. Result: During the flight of the campaign KIDOZ generated: ‍

BRIEF Disney Studios teamed up with Kidoz, relying on Kidoz brand-safe and kid-safe experience using smart contextual targeting to reach kids on new touch points in mobile games for their under 13 audience. CAMPAIGN TARGETS: Video Completion (85%+) & CTR (5%+) CAMPAIGN RESULTS: Rewarded Video Interstitial Video Disney and Kidoz are continuing to work together for upcoming releases: * Penguins  * Avengers End Game  * Dumbo  *  Captain Marvel  * Just Roll With It * Disney Channel  * Kim Possible ‍

BRIEFCrayola has been inspiring artistic creativity in children since its first crayons appeared in 1903. The tools that children have at their disposal to explore and express their emotions through art have evolved over the last 100+ years. Realizing the rapid adoption of mobile technology by children – starting even as early as the toddler stage – Crayola is continuously developing products on the cutting edge of art and technology. Funny Faces is an example of Crayola’s leading innovation in the space. CHALLENGEThe media landscape to reach children is fragmented as kids continue their slow migration from broadcast to mobile platforms for their content consumption needs. Delivering powerful branding messages to kids via TV in order to generate sales performance is proving to be less effective, yet more costly every year. Funny Faces is a product with limited marketing resources and as a result, outside of holiday seasons, sales are modest. By working with Kidoz, Crayola wanted to increase awareness and sales opportunities during off peak purchasing seasons. KPI’s for the campaign were high video completion percentage, drive audience to engage further on the the Funny Faces landing pages, and to increase purchases. SOLUTIONKidoz created a custom Funny Faces video designed to engage kids with pre-roll, rewarded and proprietary discovery panel units that ran across contextually relevant themed apps on the Kidoz network such as art, painting, drawing and coloring. The results were remarkable: Results:Combined CTR of 11% drove 130,000 visits (59K unique) to the Funny Faces landing page (1:12 time on the page avg.)Combined video completion rate of 81%POS lift at retail during the campaign flight “Kidoz has proven they can drive engaged traffic… and create POS lift.”Marisa Scurato, Digital Marketing Manager Crayola ‍

BRIEFMcDonald’s runs regular campaigns on Kidoz, relying on Kidoz brand-safe and kid-safe experience using smart contextual targeting to reach engaged kids on mobile and promote Happy Meal toys. CAMPAIGN DETAILS: Banners + Video + Playable Games CAMPAIGN RESULTS:Video:5,310,496 Impressions & 447,493 Clicks8.43% CTR (Industry <3%) & 87.51% VCR (Industry : ~76%) Playable: >10% Engagement with 90,516 total interactions Banner:23,518,808 Impressions & 24,719 Clicks0.11% CTR McDonald’s and Kidoz continue to work together and expand the campaign list which includes: Super MarioIncredibles 2Spider ManHello KittyPokémonJustice LeagueHasbro GamingAnd more… ‍

BRIEF‍ Viacom’s data strategy division is a leader in developing proprietary data solutions, evident in their Audience Science Group. The division focuses on three main objectives: Audience Onboarding & Segmentation (Data Sourcing, Partnerships & Architecture), Advanced Analytics, and Digital Media Executions. The Audience Science team wanted to explore alternative distribution channels for various Nickelodeon television programming that would execute on all three main objectives. ‍CHALLENGE ‍In 2016, it was reported by many sources that the number one screen for content consumption by children under the age of 13 is mobile, overtaking television screens for the first time. Additionally, linear television is a more difficult, slower medium to gather in-depth audience metrics in comparison to digital and mobile distribution channels. Targeting by time of day, gender and theme are consistently more rigid and challenging in linear television than in digital or mobile ‍SOLUTION ‍Viacom ran Kidoz’s full screen multiple video and rich media assets – promoting three hit Nickelodeon shows; Paradise Run, The Loud House, and Ride. The campaign ran for three months and a total of 3.3 million impressions were delivered. Due to Kidoz’s ability for granular targeting at scale, they were able to focus on two key areas of optimization: Time of day (targeting at after school and early evening times) and pairing by Gender & App Theme (targeting to specific app categories and the genders of their user bases. The result: CTR was 7% in the content discovery unit (smaller static image unit for driving traffic) and an 80% video completion rate for the full screen multi-video units.